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SANBI Communications Strategy

Project Title | Technical support to the development of an innovative communications strategy for raising biodiversity conservation awareness amongst senior decision makers in the South African government.
Client | SANBI (South African National Biodiversity Institute)
Dates | October 2010 to April 2011
The Project | Linkd was asked to Support the design of the detailed process and to provide technical support to the development of the following products:
  1. A strategy document, outlining a creative new overall approach to communicating our messages.
  2. A message document, detailing key messages for specific target groupings of decision-makers (to be identified by the DEA / SANBI reference group). 

As part of the project, Linkd also had to provide input to the roll out plan for the delivery of the messages that are developed. Project outcome is a greater understanding of the importance of biodiversity amongst senior government decision makers in South Africa.